The presented tyre is marked with 3PMSF symbol (Three Peak Mountain Snow Flake). It means that the tyre meets the EU requirements for winter tyres. The symbol is awarded after thorough tests of a tyre model in terms of snow grip.

Whatever's on the road this winter, take control Complete Winter Control That's what makes the astonishing new UltraGrip7+ so essential. An upgrade of the test-winning UltraGrip 7, UltraGrip7+ delivers unparalleled control in changeable winter conditions. Utilising leading edge-tread compound technology, it increases the optimal temperature range of the tyre, improving wet performance and snow/ice traction. The new carcass design can adapt better to the road surface and dynamic load, providing you with higher safety against aquaplaning and longer mileage whilst reducing the rolling resistance by up to -8%. This has a significant effect on lower fuel consumption and thereby reduces CO2 emissions. Key benefits 3D-Waffle-Blades Variable Tread Pitching and Block Design Optimised Silica tread compound Directional double "V" Grooving Advanced carcass design Features: - Waffle Blades - Tread Pitching and Block Design - Optimised tread compound - Double “V” Grooving - Advanced carcass design Actions: - The next generation of 3D BIS blades giving optimised grip and traction - Reduced noise frequency peaks - Adapts to changing Winter conditions using new generation polymer blends with broader temperature range - Directional grooves to cut through snow and slush A high number of tread lugs to drive slush and water out Full depth main grooves for prolonged wet performance - Improved dynamic load distribution delivers optimised footprint Benefits: - For superb handling across all Winter conditions from dry and wet to slush, snow and ice - For a smoother, more comfortable drive in all conditions - Superior snow and ice performance with enhanced wet performance - For clinical snow traction and handling as well as reduced slush and water aquaplaning More tyre on the road, more of the time, even in severe rainfall/slush Minimises aquaplaning and maximises performance as tyre wears - Wet performance and aquaplaning resistance raised to new levels Enhanced rolling resistance